Growing up in an academic household, I basically “tunnel-vision-ed” my way through undergraduate and grad school. I was always surrounded by my mother’s nutrition and wellness books, so this focus was a natural fit for me. I took every Nutrition class available in my undergraduate studies and decided to pursue a Health Law Degree post-graduation, so that I could work in Health Policy and apply my nutritional background to the healthcare world. It was a novel idea at the time that what we ate actually impacted our health and national diseases, and actually still is in some ways.
When I was introduced in 2011 to “outside the box” skincare formulators, I was immediately hooked. Imagine being able to heal the skin (your biggest organ) by applying nutritional remedies directly to it? It's the only organ we have where you can do that. This was also the first time I realized how many skincare preparations out there not only contained chemicals and/or harsh additives, but also like our processed foods, did not possess anything therapeutic for you. Many products rely on one ingredient as its star surrounded by other ingredients that either damaged the skin, did not boost the star ingredient in any way or even blocked the absorption of any nutrients it possibly contained. Just like in nutrition, it is never one ingredient, vitamin, phytonutrient that will save the day, there is much more to it than that.
This was my lightbulb moment.
This indirect path led me to create a skincare line Powered by Nutritional Science. I wanted to change the landscape of traditional skincare. Skin cells are constantly renewing – by tapping into this renewal (healing) process, and with the correct nutrient complexes, you can actually achieve better skin now than you had in your youth. This is skincare reimagined.
We coined Functional Nutrition™ to explain what we do. It’s applying science that looks at curing causes not just manifestations of the cause. It’s repairing holistically, by understanding not just the larger picture but also how our skin and body utilizes ingredients and how these ingredients work off of one another. It's the art of formulating and treating the whole that differentiates good from great. We are optimizing the functionality of skincare and nutritional remedies so that we can create the instant impact and superior results that we are known for.